9 Nov 2014

Signature

1966 Montgomery Ward Signature 440T F6298943












I really don't have any figures on the correlation between age/wealth and smoking habits, just exercising my common wisdom—the sort of thing so very likely to be wrong. It does seem like, though, people who smoke cigarettes are more likely to spend less on a nicer European machine.

Sent from my Montgomery Ward Signature 440T

12 comments:

  1. Good looking typewriter. I beleive that is the first Brother script typeface I've seen. Quite nice.

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    1. It seems like only the Montgomery Ward versions ever offered script, but I could be wrong.

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  2. A very jaunty and cute typewriter.

    My guess is that in the '60s, people of all classes smoked frequently.

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    1. I can just see it now— "Most smokers choose Brother!"

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  3. Like Richard says - everyone smoked. I was in my 20's then, and both took it up and quit in the 60's. Nice font, by the way. The first script machine I had put me off - too feminine I thought, and sold it. But a script Adler arrived recently which I've found I like - less formal, I guess, plus it adds variety to my typeface collection.

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    1. Script isn't usually for me, but this delicate small script (it really is tiny on the page, especially the numbers) is attractive to me.

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  4. what a most beautiful typeface! one more thing to look out for...

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    1. It's very similar to "Spencerian" which was offered by Royal in the 1960s.

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  5. There's certainly something special about these Monkey Ward Signatures, in all their variations. This script typeface seems quite common on these '66 440T's, and is quite attractive, (:

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  6. I find the typeface interesting, but the look of the machine doesn't really appeal to me. I never seem to have found the love for any of these Ward machines.

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    Replies
    1. They look very much like appliances.

      I'm not strongly compelled to use Brothers, but when I do I'm not disappointed, as they type better than you'd think.

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  7. Somehow, I quite like this machine. But I can't figure out why...

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